Disney v. DeSantis: Trouble in the House of Mouse

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Disney v. DeSantis: Trouble in the House of Mouse *

Corporate Case Study

DePaul Course: Business Skills for Strategic Communicators

Objective

Write an original case study that describes an organizational problem, issue, and/or crisis and the organizational actions/responses in which effective corporate communication (or lack thereof) is a major factor for submission to the 2023-24 Arthur W. Page Society & Institute for Public Relations (IPR) annual case study competition.

Approach

Work in a team to research The Walt Disney Co. and analyze its communications response to various stakeholders, develop a detailed timeline, and craft a teaching note that includes key facts and discussion points to maximize classroom teaching value.

Outcome

  • Enhanced public speaking and collaboration skills by presenting to a panel of senior communication leaders in a team setting.

  • Strengthened project management and task delegation skills.

  • Learned how negative brand perception ties directly to bottom line performance.