Portfolio

The Goodyear Tire & Rubber Company

ROLE: Account Executive, Corporate Affairs (Zeno Group)

Told Goodyear’s sustainability and tech story at Consumer Electronics Show (CES) 2023—led to 750+ media hits and way more buzz than competitors

Procter & Gamble

ROLE: Account Executive, Corporate Affairs (Zeno Group)

Grew P&G COO’s noticeability on LinkedIn by writing human-centered content—his posts grew his followers by 15% to 14K in early 2023

7-Eleven, Inc.

ROLE: Senior Account Executive, Corporate & Brand Reputation (Edible, Inc.)

Promoted 7-Eleven with 60+ announcements like Slurpee Day, leading to tons of media coverage and billions of views—way more than 2023

7-Eleven, Inc.

ROLE: Senior Account Executive, Corporate & Brand Reputation (Edible, Inc.)

Boosted 7-Eleven’s reputation by landing big speaking spots and awards—more than double the wins and many more invites than 2023

Perdue Farms

ROLE: Senior Account Executive, Corporate & Brand Reputation (Edible, Inc.)

Alerted Perdue Farms’ leadership about important issues like bird flu and food waste, offering advice on how to manage and respond to them

Corporate Case Study

Course: Business Skills for Strategic Communicators

Conducted a collaborative case study analyzing The Walt Disney Company’s response to Florida’s “Don’t Say Gay” bill for submission to the 2023-24 Arthur W. Page Society & Institute for Public Relations (IPR) case study competition—gaining project management and public speaking experience, while learning how communication affects a company’s reputation and business performance.

Real Client Brief / Pitch

Course: PR Foundations

Created and presented a marketing strategy to help Gillette reach more Black Men aged 18-30 by using research and data to guide the approach, earning an honorable mention from P&G agency leaders.

Real Client Pitch / Consulting Project

Course: PR Entrepreneurs

Researched and created growth strategies to help Fixin’ Franks Hot Dogs (‘Depot Dogs’) expand in the Chicagoland area, earning runner-up honors and high praise from the business owner for outstanding work in helping small businesses.

Crisis Communication Case Study

Course: Crisis Communication Management

Worked with a team to analyze Starbucks’ response to a reputational crisis, using communication principles to create a 45-minute presentation for industry leaders, focusing on strategy, stakeholder impact, and effective messaging.

Agency Feature Article

Course: Building Successful Client-Agency Relationships

Wrote a feature story about History Factory’s milestones and success, based on an interview with Founder Bruce Weindruch, which he praised for capturing the essence of effective agency-client relationships.

Crisis Communication Case Study

Course: Crisis Communication Management

Created and presented comprehensive case study on Southwest Airlines’ handling of a reputational crisis, using communication principles to analyze its response, while gaining expertise in crisis management and effective messaging.

Workplace Practice Improvement Project

Course: Effective Communication with Employees

Redesigned Edible, Inc.’s onboarding process by reviewing current materials and interviewing employees, creating a new strategy based on best practices for integrating new hires and building a strong workplace culture.

Leadership Engagement Plan

Course: Leadership 2.0

Worked with a team to develop strategies for increasing membership engagement among younger professionals at The Economic Club of Chicago’s (ECC) post-COVID, presenting our recommendations to the CEO and CMO, while learning how to communicate with top executives and engage leadership.

Legal Case Briefing Presentation & Discussion

Course: Communication Ethics & Law

Presented and analyzed a First Amendment legal case, leading a peer discussion on how Supreme Court rulings impact communications professionals.