Gillette #ShaveTheStigma Campaign

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Gillette #ShaveTheStigma Campaign *

Real-World Client Pitch

DePaul Course: PR Foundations

Objective

Help P&G Grooming team and Gillette brand win household penetration with Black men in the U.S. aged 18-30 through culturally relevant and resonant marketing communications that successfully drives consideration and purchase while also changing brand perceptions with the Black community.

Approach

Using the PESO approach, create a pitch and presentation that leverages data-driven insights to inform how Gillette should engage Black Men.

Outcome

Delivered pitch presentation to and received “honorable mention” from EGAMI Group President & COO Laura Sutphen and Account Direction Jordan Tate, both of whom oversee P&G Gillette client