Crisis Comms Case Study

#BoycottStarbucks Crisis Comms Case Study

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#BoycottStarbucks Crisis Comms Case Study *

DePaul Course: Crisis Communication Management

Objective

Develop a case study for a compelling situation in which an enterprise encountered a crisis that affected its business success and/or overall corporate reputation.

Approach

Work in a team to conduct a situation analysis that covers the background, causes, stakeholder impacts, strategic response (including social media and messaging), and post-crisis actions; evaluate Starbucks’ adherence to the Page Principles.

Outcome

  • Delivered a 45-minute interactive presentation to Golin’s former President, Global Corporate Communications Scott Farrell that summarized case study’s key points.

  • Became familiar with fundamental principles of crisis communications management, and proficient in developing effective messaging and communications techniques required of a skilled spokesperson.